The article was co-written along with Sarmistha Padhi, a PGDM BM student (2010-12) at XIM Bhubaneswar Ask Rajesh, an IT professional working in Tata Consultancy, one thing that he recalls about Mumbai and the answer would come in a flash, the Mumbai Dabbawallas. Fresh home food delivered at your office everyday at the exact time. … Continue reading »
Feb
28
Feb
23
IT Innovations In Rural India : Targeting The Bottom Of The Pyramid
1,283 viewsLook at any of the most admired companies of today. Be it Google or Apple, Xerox or Oracle, the key to their success and growth has been their ability to innovate. All major companies understand that innovation plays an important role in defining their success story. Thus, you would find innovation centres and innovation wings … Continue reading »
Dec
31
Change Republic : Solving Issues Through Social Collaboration
493 viewsThere are many occasions when we see things that are happening around us that do not appear right . Examples could be corruption, slum kids not getting proper education, poor families not getting basic food to eat. We have an urge to change the system, a burning desire to contribute to the society. But engrossed … Continue reading »
Nov
30
Air India and The Social Media Effect
518 viewsDelayed flights. Poor customer service. Unpleasant air hostesses. But still exorbitant pricing. This is what is the general perception about Air India. Reinforcing this perception was a video taken by a journalist who was at the receiving end of the apathy of the Air India staff. The video, created a ripple effect and has been … Continue reading »
Nov
21
Holiday Inn Stay Smart Commercial
2,752 viewsCame across an ad by Holiday Inn of their “Stay Smart” series in which customers are shown to be madly in love with Holiday Inn Cinnamon rolls and promote them. While the hotel industry is marketed as a services industry, this is an example of a high budget hotel advertising its products (in this case cinnamon rolls) and … Continue reading »
Oct
03
Kya Bhagwan Reh Paayega?
421 viewsA friend posted the below lines on Facebook (she had read it somehwere), so do not know the exact source. But real touching and so true. Mandir to ban jaayega, Par Ram kahan se laaoge? … Uss masjid ki deewaron ko,Kya paak kabhi kar paaoge? …. Jis chaukhat par log jale, Ram wahan na jaayenge … Continue reading »
Nov
29
Mumbai Terror : Finally Over?
282 viewsLast Sunday evening, I stood at the Gateway Of India trying to capture every piece of the majestic iconic Taj…. the same Taj is now in flames. Burning for the last 60 hours. The fire will get doused but the walls and the spirit of Taj would forever remain charred. The Leopold cafe which was forever filled with laughs … Continue reading »