It all started in 2008, when Times Of India entered the Chennai newspaper market, a market that was dominated by Hindu. Times Of India started off with the Nakka Mukka – A Day In The Life Of Chennai campaign to reflect the vibrancy and energy that Times Of India is going to bring about in … Continue reading »
Jan
20
Viral Hit – Rajnikanth’s Website Works Without Internet
360 viewsWhen I first read it in a Times Of India article I thought that someone from TOI had got it wrong and in a hurry copy pasted a story from the Faking News website. So, I decided to check it out for myself. And lo behold – it is true – Rajnikanth’s website does run … Continue reading »
Jan
18
Part 1 – Entrepreneurship Lessons From Harishchandrachi Factory
173 viewsHappened to watch a beautiful film today, the Oscar nominated Marathi film – Harishchandrachi Factory. The movie is the story behind the making of the first Indian feature film – Raja Harishchandra. The movie in a light hearted way portrays the struggles Dadasaheb Phalke, had to face to make his dream of producing a motion … Continue reading »
Feb
07
Tune Meri Jaana Rohan Rathore: Unethical Or Intelligent Marketing?
10,553 viewsRohan Rathore an IIT Guwahati student, was suffering from terminal cancer and was deeply in love with a girl, Supriya. But unfortunately she did not reciprocate back as she did not have any feelings for him. As one last attempt to woo her, he composed a song : Tune Meri Jaana (Emptiness) Song and recorded … Continue reading »
Feb
06
Reva : What Went Wrong And The Second Innings Strategy
1,833 viewsReva, started off with a bang : The first electric car in India and the people behind the car were confident of the success of the car. Plans were set and the forecasting team estimated that 1500 cars would be sold by the end of the first year. Three years after its launch, Reva barely … Continue reading »
Jan
18
KFC Popcorn Chicken All Set To Storm The Fast Food Market
3,167 viewsA few days back, I came across an advertisement of the new offering by KFC (Kentucky Fried Chicken) : Popcorn Chicken. Unfortunately Bhubaneswar does not have a KFC outlet as yet and hence could not try out their latest offering. But today I happened to chance upon this TVC by KFC promoting their Chicken popcorn. … Continue reading »
Jan
13
The 5 P’s Of Bollywood Marketing
3,664 viewsThis article was featured in IIM Shillong’s monthly B School Newsletter for Marketing. Download it here. One of the largest money churners in India, Bollywood: the business of making movies, for which once marketing meant putting up Eastman Color posters across the streets of Mumbai has evolved dramatically. Bollywood producers and filmmakers have realized that their movies … Continue reading »
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