The article won the first prize and was published at MBASkool for the HR Magazine of LBSIM and also by FMS Delhi’s HRegatta – HR magazine. Introduction One of the most valuable assets of any company are its employees. Retaining these employees and getting the best talent possible to join their organisation should be among the … Continue reading »
Feb
13
Jan
18
Part 1 – Entrepreneurship Lessons From Harishchandrachi Factory
173 viewsHappened to watch a beautiful film today, the Oscar nominated Marathi film – Harishchandrachi Factory. The movie is the story behind the making of the first Indian feature film – Raja Harishchandra. The movie in a light hearted way portrays the struggles Dadasaheb Phalke, had to face to make his dream of producing a motion … Continue reading »
Jan
06
Mexico – Will The Desert Bloom?
88 viewsThe article was originally published on IIM Shillong’s Consulting blog. A special thanks to Prof. IC (Indranil Chakravarthy), whose course on Firms, Markets and Global Dynamics, instilled in me the desire to read up on emerging economies and equipped me with the skills to interpret facts correctly and read between the lines of articles from … Continue reading »
Feb
06
Reva : What Went Wrong And The Second Innings Strategy
1,833 viewsReva, started off with a bang : The first electric car in India and the people behind the car were confident of the success of the car. Plans were set and the forecasting team estimated that 1500 cars would be sold by the end of the first year. Three years after its launch, Reva barely … Continue reading »
Jan
17
It’s Not CAT or XAT – What Matters Is PAT
1,248 viewsCAT 2010 results are out. It just seems like yesterday when I was grumbling about CAT 2009 results, saying how unfair they had been and discussing with friends, that instead of having an online exam like this, they would be better off distributing lottery tickets. Hundreds of dreams crashed. Efforts gone into the drain. One … Continue reading »
Jan
13
The 5 P’s Of Bollywood Marketing
3,664 viewsThis article was featured in IIM Shillong’s monthly B School Newsletter for Marketing. Download it here. One of the largest money churners in India, Bollywood: the business of making movies, for which once marketing meant putting up Eastman Color posters across the streets of Mumbai has evolved dramatically. Bollywood producers and filmmakers have realized that their movies … Continue reading »
Dec
03
Now Trailers For Books : Revolutionary Marketing
447 viewsHow does one market books? Through advertisements in magazines or newspapers? Even that is rare. People mostly just go by word of mouth or reviews on Amazon.com for deciding which are the best books in the market and which satisfy their literary desires. While movies are marketed with a lot of pomp and grandeur, why does … Continue reading »
My Project Portfolio
I Am Reading
I Just Watched
