This is a list of live projects that I have worked on during my MBA at Xavier Institute of Management Bhubaneswar, (some of these were as part of B School competitions) .
If there is any business problem that is ailing you and you would want a quick, low cost and professional solution, then get in touch with me at amitmail86 [at] yahoo [dot] com. There is no harm in dropping a mail. Try the service out now!
2011
 Hindustan Unilever BRU World Cafe : Suggest ATL and BTL marketing strategies within an annual budget of Rs. 20 lakhs for HUL’s newly opened retail coffee outlets BRU World Cafe. Focus was on cost effective strategies and
Project Highlights - Selected in the top 9 finalists for HUL and CNBC TV 18 Lessons In Marketing Excellence Season 3. Final presentations made to jury of Anuradha Sengupta and Arun Srinivas ( Vice President Beverages @ HUL). |
 Marketing Strategies For Nissan X-Trail and Nissan Micra.
Project Details : Analysis of current marketing strategies by Nissan, identifying the communication gaps and suggesting an appropriate marketing strategy to increase brand awareness and attracting the target segment. An emphasis on using social media as an effective marketing tool was projected which was well received by the jury. Final presentations given to an esteemed jury consisting of Prahlad Kakkar, Renuka Kirpalani, Mini Menon and Harish Bijoor. Project Highlights – Selected as Nissan Student Brand Manager from 2843 candidates and was offered a honorary position for a period of 6 months to carry out brand activation campaigns for Nissan in Bhubaneswar area. |
 Jaypee Cement : Studied the Sales and Distribution processes at Jaypee Cement in the Orissa market and benchmarked the same against the market leader OCL ( Orissa Cement Limited). Identification of problems in Jaypee Cement’s Sales and Distribution management processes and suggested strategies to improve the same. A case study was also developed on the same. |
 Wipro Technologies Summer Internship.Project Details : Explore opportunities in the high velocity markets for Wipro. The project involved macro-economic, PEST analysis of the Nordic region and identification of trends in the market, the size of the IT market and the competitors and the key customers present in the Market. Based on the analysis a GTM strategy was prepared for Wipro to increase its footprint in the Nordic Region.2. Analysis of the EMEA telecommunications market - the market size, key trends, market players, SWOT analysis. Based on the study, a strategy was prepared for areas in which Wipro should concentrate to increase its market share in these high velocity markets. Project Highlights – Received an excellent feedback for the work done as an intern and was awarded a Pre-Placement Offer |
 Marketing Research and Strategy Formulation For Smokin’ Joe’s Pizza, Xavier Square, Bhubaneswar.Project Details : Smokin’ Joe’s was facing stiff competition from the newly opened Dominoes Pizza outlet. Both quantitative (Jaccard,SWOT) and qualitative research(FGD) were done to find out the category drivers for the pizza market. The research provided steps that Smokin’ Joe’s can take to increase its market share and differentiate itself from Dominoes Pizza. |
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Project Details : Creating and implementing a marketing strategy and development plan for the social service website ChangeRepublic. Client Testimonial : As we look ahead into the next century, leaders will be those who empower others. - Bill Gates. The above quote hold true for Amit, who helped over 50 NGOs register and start 150 social initiatives on our website ChangeRepublic.org in a span of 10 days. In addition to helping us get NGOs on board our website, Amit prepared a great marketing plan that not only addressed on what steps we should take in short term to promote our website, but also what long term strategy should we follow. From search engine optimisation to creating a mascot, Amit covered a number of marketing and PR channels and also included not just the costs involved but also the impact that these channels would have. Even though our project is over, Amit has been actively helping us promote our website and also have giving us the much needed guidance on how to effectively market our website - Yash Sharma Founder Change Republic |
Marketing Strategy Development and Implementation For  |
Go To Market Strategy and Business Model Restructuring For CMO1 Project Details : Preparing a go to market strategy for the virtual marketing solution provider CMO1 and to help define the target market and positioning of the service. Restructuring of the business model, increasing value proposition for clients and long term strategy formulation, social media strategy, were the key aspects that were looked at. |
2010
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K 12 Education Sector Analysis and Proposition of Business Models For This Sector for Q-Equip Associates as a part of consulting event at FMS Delhi. Project Details : Studying the market size of the growing K12 education sector in India. Proposition of 3 innovative business models to capitalize on the growing but highly regulated K12 sector. |
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Tanu Mehta says:
July 25, 2011 at 10:51 am (UTC 0)
I found this informative and interesting blog, so I think so it’s very useful and knowledgeable. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me. I really thought that blog is spreading its wings rapidly…
Thanks a lot.
Vijay Sthalekar says:
September 21, 2011 at 3:29 pm (UTC 0)
Hi, I am looking at someone who has done research on Education Sector, specifically in the engineering, medical space.
please share your contact details with me on my email and will get in touch with you soon.
Amit K says:
January 2, 2012 at 8:28 pm (UTC 0)
Hi Vijay, apologies for the very delayed response. Have sent you a mail regarding the inquiry made by you.
wish you a happy new year.